In this beginner´s guide to Instagram, you´ll learn everything you need to get up and running fast.
Doesn’t it sound unbelievable how once just a Facebook-owned app has now turned into something of a smashing hit, which has completely changed the way people look at social media channels?
Well, something mind-boggling has happened that has turned this app into a home to more than 400 million active users.
It has captured a huge number of users in a short amount of time.
It was back in 2010 that this amazing thing came into social media existence.
All the top brands, celebrities, reputed businesspeople, and even the social media influencers have started engaging their targeted audience through this channel.
So, why are people going crazy over this social media channel?
What’s the use of uploading pictures and videos online?
Why are so many images and videos being uploaded here every single day?
Well, the answer is simple. Humans love VISUALS, and this is one of the reasons why Instagram is now heading the social media.
Content sharing on Instagram has gone beyond sharing pictures and videos with family and friends.
While there is some part of the population that has already sunk their teeth into this platform, a few others are still wondering what exactly is going on here.
If you don´t understand what’s making all these people share their pictures and videos on Instagram, I believe that it is time you try it.
The world is there, then why aren’t you?
This is the beginner´s guide to Instagram for all the Instagram newbies on how to deal with this social media platform right from the beginning.
Let’s take a look at how this platform works, and what you need to do for becoming popular on this channel.
BEGINNERS GUIDE TO INSTAGRAM: THE INTRODUCTION
Instagram is a social networking app that has been engineered to share photos and videos very easily using your Smartphone.
Similar to other social media networks like Facebook and Twitter, people who create an Instagram account have a profile and a newsfeed.
When you post an image or video, it will be displayed on your profile.
People who follow you can see what you have posted in their newsfeed, just like you can see their posts.
What about interaction? How do you communicate with others?
You can easily follow people on Instagram, comment, like, tag, and even private message them for fortifying your networking.
Before we begin with how you can create an account on Instagram, let’s see whether or not your device is compatible with this app.
BEGINNERS GUIDE TO INSTAGRAM: DEVICES INSTAGRAM WORKS WITH
The Instagram app is available for free, and people who have iOS and Android devices can install it in minutes.
You can use your laptop or computer too, but some of the features are only available on your phone.
The primary activity, which is uploading pictures and videos followed by sharing, will be done on the smartphone only (unless you are using third party software – I will get back to this later).
So, yes, you will need a smartphone to use Instagram.
BEGINNERS GUIDE FOR INSTAGRAM: SETTING UP FOR SUCCESS
Remember, setting up an Instagram account is as easy as pie.
Here is the complete process in 10 easy steps:
Step #1: Install the Instagram App
- Start by installing the Instagram app on your smartphone. You can go to the Play Store and search for Instagram there. As soon as you see it, click on the ‘Install’ button to get it on your phone.
- Once the app you´ve installed the app, open it.
- Tap ‘Register with Email’ to sign up with your email address or you can even choose to register with your Facebook account, in case you don’t want to use an email to do so.
- If you are going with the former option, you will have to create a username and password, fill in your profile information, and finally, click ‘Done’ for completing your profile. If the latter is your choice, you will be prompted to sign into your Facebook account (in case you are logged out).
Step #2: Choosing the Perfect Display Picture
A good profile will always show a great DP (display picture), which will help people in recognizing you.
Begin by choosing the best photo of yours and set it as your display picture.
Avoid using pictures of celebrities or other renowned personalities, as it is your account and people should know who they are interacting with.
Your image is your pitch and definition, which will feed their minds with what’s in store for them. Keep it friendly and smiling!
Step #3: Writing an Incredible Bio
If you are not Starbucks, make sure you are writing every line of bio with care.
Ideally, the bio must be around 150 characters, which should be appealing to your target audience. You can utilize this space to:
- Tell people why they should follow you
- Introduce them to what you are selling and how it can help them
Yes, adding a hashtag and the link to your website in the bio is also a great option.
Step #4: Recognize Your Goals
Before you start posting your first picture/video, you will need to figure out what your primary purpose is.
Are you here to sell some products and services, or just want to fortify your network?
There are 5 good reasons why brands use Instagram. And, they are:
- Promoting products and services
- Advertising to customers
- Increasing the awareness of your brand
- Constructing a community
- Informing people about the values and cultures of your company
Recognize why you want to use your Instagram account. It will give you an idea about how to proceed with posting and sharing in future.
Step #5: Categorize Your Ideal Audience
Sadly, posting engaging images is not enough!
You will need to take a step further to ensure that your content reaches the target audience. Start with identifying your audience, always keeping in mind why you are on the platform.
Find out if your targeted audience is going to be young or old, businesspeople or non-profit organizations, and so forth.
Step #6: Trending Hashtags Work!
Hashtags play a significant role in improving engagement and activity of the images.
The Hashtags should not only relate to the pictures, but also to the brand you are promoting. Experts say that the posts with Hashtags work better than those without it.
For instance, you can take ideas from an interesting trend that almost everyone follows on this platform.
Like #ThrowbackThursday is used when someone shares old pictures and videos, you too can find some Hashtags matching that particular day.
Being one of those brands on Instagram, even you can use it to promote your stuff.
You can go to Google and search for trending Hashtags to send your post to the top of all those popular posts.
Step #7: Call to Action on Images
If you want to increase the activity on your Instagram posts, ask your viewers or followers to double-tap the image, comment, and even share the picture.
Using a call to action is one of the best ways to interact with your audience and improve the activity on Instagram.
For example, you can upload two products in one image and ask the users which one looks better.
You can check here how to write a killer call-to-action!
Step #8: Use Instagram Direct
With the recent launch of this fantastic feature, one can send pictures and videos to the followers, be it individually or in groups.
The group could be as big as 15 users to whom you want to send the image and the video. This tool is incredibly powerful and has helped people in improving the marketing and outreach.
Using Instagram Direct will lead you to get more and more followers, thereby improving your profile on Instagram.
Step #9: Timing is Key
You can get maximum likes and comments to your posts simply by scheduling them at the right time. Different users log onto their Instagram accounts at various times.
If you are posting your images/videos at the right time, you are surely going to see a big difference. So, search for the right time for your pictures and videos to improve your profile like never before.
The next thing that will help you post right at the most suited time is by choosing the appropriate time zone for your targeted customers.
If you know the suited time of the targeted location, you will get to see when users will view their feeds in the morning and even after work.
Therefore, knowing the ideal time for the targeted location is a must.
So, in these nine steps, you can easily create your profile, complete it, and even start promoting your business to get maximum likes and comments.
Step #10: Concentrate on Creating High-Quality Content
Good content is the key to ensure that you reach your goals and market effectively. By content, I mean everything – right from the text and images to the videos.
If the content is attractive and descriptive enough, the visitors will come back again and again to read it. Posting high-quality content consistently is how you get more and more followers on Instagram.
Post at the right time and don’t stuff too many things into your picture.
Keep the pictures clean and crisp.
Find out what do you want to portray on Instagram and center things around it.
Posting at the right time will grab the visitors’ attention, without diverting their mind to too many things.
You can always experiment with your content, as people love to see something that is fresh and creative.
It may be pictures with faces, showing people at your workplace, things going on in the mall, and different things that can grab their attention instantly.
So, this is how you set up an account, upload the pictures and videos, and share the content to get the maximum reach for your products and services, in case your aim is to promote your business.
All you need to do is download the app, complete the profile, and begin following people that you think will bring benefit to your business.
Well, this is the not the end of this valuable guide, my aim is not fulfilled yet, especially if you are here to make money and earn profits.
So, if you are a newbie and want to generate sales and leads from this channel, just follow my lead!
HOW TO GENERATE BUSINESS AND LEADS ON INSTAGRAM?
So, what is it like to earn through Instagram?
Is it simple or will you be spending the entire day posting and sharing?
Well, this is what most of the ‘Instagram newbies’ think when they first use this platform for business.
But, guys, business on this social media channel is super fun.
No, you don’t need to spend your entire life just posting and sharing, but yes, you will need to dedicate a considerable amount of time to ensure that your account is accumulating leads.
What should you do for creating a base, so that they follow you, like your products and services, and finally turn into your potential customer?
FOLLOW THE BASICS! Well, this is what I suggest you do first.
This means reaching out to a larger number of people out there.
You do this by following people with interests similar to you and telling them about your products and services.
Of course, it is going to consume some time to increase the reach, but once done, there is nothing that can stop you from growing your business and generating substantial leads with time.
Are there any tools that can help you in growing your business?
Well, of course, yes!
But, with the availability of so many tools for this channel, it can be perplexing to pick one.
Some features are important.
Knowing which ones can take you closer to the right tool for your business on Instagram.
So, let’s take a look at the features that you should be looking for in software!
1. Manage Multiple Instagram Accounts
It would be even better if the software gives you an option to purchase an Agency License if you would like to manage Instagram accounts of your clients.
2. Targeted Posts, User Search, and Tags
Another feature that the best tools must have is offering the ability to find relevant content and conduct proper market research.
The software should allow you to search through a wide range of content, be it geo-targeted, Hashtags, users, or profiles.
You´ll also be able to engage with other Instagram accounts that share similar interest.
3. Post to Instagram Stories
Instagram Stories is the latest feature of Instagram. Choose software that allows you to easily create and upload your short compilations of images directly to your Instagram story.
4. Search and Share Viral Content
Something that can give you access to trending information and Hashtags is great.
It is an excellent way to grow your network and increase the reach of your posts.
If it also gives you an option to trim these videos to correct the length and post them with a description, even better.
5. Manage Your Followers
You should have the freedom to manage your account efficiently.
The software must provide you the ease and comfort to manage everything smoothly by enabling you to follow/and unfollow directly.
6. Private Messaging Option
Software that lets you send those private messages to engage the followers is the best pick to reach more people and grow your business and leads. Also, there should also be an option to respond back to all the individuals who have messaged you.
This is how you must choose the software to ensure that the ball is in your court and that you are growing your network, business, and eventually some good leads.
But, is there any other way to generate leads besides using software or tools?
Yes, there is!
INSTAGRAM LEAD GENERATION: THINGS YOU CAN’T MISS FOR BETTER BUSINESS
As now we know that Instagram is not only for sharing the pictures of coffee, breakfast, and your pets, it’s time to get into some serious business.
Lead generation and growing business are easy on Instagram. But, with so many mouths telling different strategies it is easy to get confused.
Before you get stuck into one of those wrong approaches, here is how to choose the best one and follow the right path that leads to success.
1. Start Targeting A Select Audience
Before you spot on any lead generation campaign, it is important that you answer the most important question, which is:
Who is your ideal lead?
And, some more:
- What do they listen to, watch and read?
- What goals and values do they have?
- How do they invest their time online?
- How and where do they spend their holidays?
Having a clear picture of whom you are going to target is important.
Knowing your audience is crucial because:
- You will be able to spot those people on the platform.
- Once you know the profile of your ideal lead, moving to the next stage will become easier.
Links on Instagram will not work except for in one place, which is in the bio description.
You have to put this link to good use.
The good news is that you can change the link as many times as you want!
Include a website link in your profile because it is only in the bio that the link is going to work.
3. Optimization is the Key
When the ideal lead lands on your profile, they should see something very quickly, which is:
- What they can gain by following you
Optimization is the key when it comes to achieving success on Instagram.
It is only through consistent branding with high-quality posts and a benefit driven description that you can compel others to follow you.
Don’t forget to add a compelling call-to-action to ensure that your customers are reaching at the right place instantly.
Right from your Instagram handle, to your display picture, and the feel of the content, everything should talk about your brand.
It must directly appeal to the customers, and they must know what you are selling.
Promoting the brand starts right from the name and continues to grow with your pictures, videos, and even the stories that are the latest feature of Instagram.
5. Share Your Fan Stories!
You will build up and strengthen the authenticity of your brand when there are fans to back you up.
When real people are there to support you and vouching for you, new visitors will trust you more easily.
You will be able to build your brands authenticity.
When you have positioned yourself as a reliable brand for your customers, your business is going to skyrocket in no time.
Through this process, you will draw in even more leads.
Turning them into potential customers will no more be a task after this. Why not use the latest feature called ‘Instagram Stories’ to broaden the horizon of your business instantly?
Share as much fan stories as you can and your business is going to get the authenticity and business, it always deserved.
6. Give a Face to Your Brand
Generating leads become easy when you put a human face on your brand.
Most customers are tired of pushy sales messages.
In reality, they want something genuine and interactive that can help them in getting to the actual use of your product or service.
With this platform you have the power to do this just by adding a human touch to all your interactions, be it an image, a video, or a description that you have written.
Humanizing your brand can even strengthen the trust among your existing customers and new customers.
7. BUY NOW Button will Work Magically!
Don’t let your customers go away from the profile, just because they are not able to find the BUY button on the profile.
No matter how enticing the product is, if you don’t make it easy for them to buy it, they will leave.
So, why not add a ‘BUY NOW” button right below the product to make it easy for them to shop for your products and avail the services?
Be sure that the products stand out and that it’s as easy as possible to buy once a customer commits.
FINAL WORDS: WHY INSTAGRAM?
I hope this guide will help you in understanding Instagram, right from downloading the app, to creating the account and getting followers, and finally to generate leads.
Instagram has come with a breeze of success.
Just follow this beginner’s guide to Instagram, and make way to a successful business while enjoying the fun and entertainment on Instagram.
So, don’t ask why Instagram?
Just go ahead and download the app today and take your first step towards a successful Instagram profile.