How to create infographics with your own script, data and images for your business?
If you are reading this article, you are probably aware of what an infographic is and how beneficial it can be to driving more traffic to your website.
An infographic is a visual representation of data which is used to explain either a process or represent a system or present some interesting facts and information.
For example, you could make an infographic about how to boil an egg or one about the fastest animals on land.
Regardless of how you plan to use your infographic or what topic you choose to make it about, you will need to first learn how to create infographics that will get shared on social media, drive traffic and build links to your site.
So, I have decided to break things down just a bit and share with you some tips I have picked up along the way on designing the perfect infographic!
How To Create Infographics in 5 Easy Steps:
#1. Get the facts and numbers
The first thing to do before you even consider making your infographic, is collecting your data or finding a source from which you can get data.
I find it simplest to just go through popular blogs in within your niche and see if you can bottle up all the info in the blog into a nice infographic.
Often times, pure text is just not enough to thoroughly convey the message across to the audience. In those cases, it makes perfect sense to take that content and try to create a visual for it via infographics.
Alternatively, you can simply collect your own data through whatever method you choose, and then represent your findings using an infographic.
A third method for getting your data is to hire a blogger or a researcher to find your data for you. This method may save you some time but you have to take care to make sure that you hire quality researchers for this job.
I would recommend going to Upwork and Problogger to see if you can find a decent blogger or researcher who can find this data for you on the web. Just be sure to check the seller’s reputation to make sure you are hiring someone who has at least a decent amount of positive feedback and have done something similar before.
#2. Find your Infographic Picasso
Next, with all your data in hand, it’s time to find a talented designer who has the creative eye to figure out exactly how to design the infographic so that it will be easy to follow and get clicks from the web.
I am pretty creative myself, when it comes to my doodle videos, and therefore am able to transfer my skills into the infographics domain as well, and personally create my own beautiful infographics. But I understand that some of us do not even have a single creative bone in our body.
If you are on that boat, worry not! Because people like me exist to help you in those cases. So, when you are looking for a designer for your infographic, again look for ones who have already created infographics before.
Don’t just assume that just because someone can create excellent graphic design pieces also means that they know how to create infographics. That is not always the case. Try to find someone who specializes in them and look to see if you can find some examples of their work.
But, I will warn you that typically, a designer will charge by the hour to design these awesome graphics and their rates could be anywhere between $50 to $85 bucks an hour! And it will take them between 5 to 7 hours to design each infographic. So you are pretty much looking at roughly $250 to $600 for each infographic.
Now, this might sound like a lot of money for some small businesses, but if you can afford it, it is definitely worth the money spent and they work extremely well.
#3. Stick with the Sixers
Research by content marketing specialist Neil Patel shows that infographics which have 6 data points (meaning they have essentially 6 pieces of information they illustrate) do better than those with 5 or 7.
Also, I have learned that infographics which are vertical do better compared to those which are horizontal. They get Tweeted more and are more likely to also be picked up by others to be embedded into their site.
This makes perfect sense, because most websites are actually designed vertically rather than horizontally, so it’s a lot easier and more convenient for people to use vertical pictures and infographics for their website.
#4. Focus on the visuals
After all, that’s the main strength of an infographic, right? So, it makes good sense to really pay a lot of close attention to the aesthetics of these beauties.
1. Use complimentary colors. They seem to catch people’s attention more, especially on social media and are more likely to get shared.
2. Think Big. Use large fonts because trying to put too much info into a single graphic often makes it difficult to read and makes it more boring for the viewers.
3. Use your own illustrations. People love novelty; so, try to get your designer to use custom designs and illustrations. I always design my own illustrations.
4. Try to make them 3D. The only big issue with this is that they can get really really expensive. You can easily expect to pay $3k or more for 3D infographic. The only way around it is to learn how to do it yourself! But often it is not worth the time and efforts to create such elaborate artwork for content promotion. But those who take the time or spend the money to do it, always reap its benefits past their competitors.
5. Don’t forget the logo.
The most important part! You need to watermark your business or company logo at the bottom so every time it gets shared or embedded into a site, you get credit for it and traffic I driven to your site.
6. Include an embed code at the bottom.
First of all, you need to make sure you have social sharing buttons under the infographic which are clearly visual and easy to use so people can easily share the graphic. Next, put in a text area form element with the code under it that people can copy to embed the infographic (with a link back to your site) on their own site. If you are using WordPress, there is a plug-in called the “embed code generator” which will actually generate the embed code for you.
7. Don’t forget the Headline.
It does not matter how good your infographic is, if it doesn’t have a catchy headline, it won’t grab people’s attention. So, be sure to think of some creative clickbait headline for your artwork. I like to use Buzzfeed and upworthy as good examples of sites who do a really good job of creating catchy headlines which makes a lot of people click on the post or video.
#5. It´s time to promote your Infographic!
What´s the point in learning how to create infographics and put together a time consuming piece if you are not going to promote the crap out of it, right?! So, when it comes to promoting an infographic, social sites work extremely well. Share it all over Facebook and within targeted groups on Facebook.
You can also share it on Twitter.
Find influential bloggers in your niche using a site called Followerwonk and finding the big hitters in your niche. Then you need to reach out to these people and request them to share your infographic. Be surprised at how many of them will actually do it! About 8% of the users will usually take action. Try to target people who have 10,000 followers or less on Twitter.
Another strategy you can take advantage of is to also publish your post on LinkedIn.
However, you most effective channel will probably be manual email outreach to other blogs in your niche. This is the best way to build backlinks using your infographics. Try to go after sites which have a page rank of 6 or less. Bigger sites will often not pay much attention to requests.
Below is an email template from QuickSprout which you can use for your manual email outreach campaign:
Subject: [insert the name of your infographic] infographic
Hey [insert their first name],
I hope your [insert the day] is going well. I noticed your blog and thought you might want to check out this infographic we just rolled out about [insert the topic of your infographic]. Check it out when you have a minute and let me know what you think.
The Embed code is located under the infographic for an easy copy and paste (just in case you want to share it with your readers)
Thanks for taking a look! Hope it was of interest to you,
[insert your name]
You can learn how to create infographics yourself, or hire someone to make one for you.
You should be seeing a lot of traffic and a tremendous amount of backlinks coming to your site.
A result of your hard work in producing amazingly eye-catching infographics to go with your blog posts!
You also have a compelling blog post to go with your infographic to draw in your audience.
As you publish more and more of them try to get feedback from your audience.
Measure the analytics! What types of topics your readers want more graphics on? Which graphics did the best to bring traffic and backlinks to your site?
Are there any other secret tips to create infographics which I forgot or don’t know about?
Let me know if you have any tips on how to create infographics!