Are you using storytelling to connect with your audience? Creating an emotional driven story around your brand and telling it with imagery has benefits backed by science. Our brain processes images 60x faster than text, and 92% of consumers want brands to create stories around ads.
1. Neural Coupling
A story activates parts in the brain that allows the listener to turn the story in to their own ideas and experience.
Listeners will not only experience the similar brain activity to each other, but also the speaker.
The brain releases dopamine into the system when it experiences an emotionally-charged event, making it easier to remember and with greater accuracy.
4. Cortex Activity
When processing facts, two areas of the brain are activated (Broca´s and Wernicke´s area). A well told story can engage many additional areas, including the motor cortex, sensory cortex and frontal cortex.
It´s really a no-brainer – deliver linear content with clear narratives and use images to tell the story!
This is what Alex The Doodle Video Guy does in his doodle videos – making stuff simple and easy to understand, infused with fun imagery and music that engages the viewers brain on multiple levels. An animtated doodle video from Alex The Doodle Video Guy is the perfect way to deliver your story. You can also get an infographic like this – combining your company data with storytelling.